Flo Sports is the leading streaming service network for all sports programming. Part of their business is hosting large competitions for local athletes in the state of Texas. With a strong following in the grappling culture, they needed a brand update to their most popular jui jitsu competition known as "Who's Number One". The marketing team requested something that is modern and memorable and could live in a variety of uses throughout the event.
A solid sport style logo using the Flo Sports brand colors. The logo was created with the end goal in mind of using it throughout all assets of the event. I provided a detailed logo sheet for the internal creative team to reference as they began their asset creating. This flexible system I created allowed them to make slight variations where necessary and gave them plenty freedom to pick and choose what fit for each instance.
