No More Essentials


Logo Design, Identity, Brand Guidelines

The Problem

Flo Sports is the leading streaming service network for all sports programming. Part of their business is hosting large competitions for local athletes in the state of Texas. With a strong following in the grappling culture, they needed a brand update to their most popular jui jitsu competition known as "Who's Number One". The marketing team requested something that is modern and memorable and could live in a variety of uses throughout the event.

The Result

A solid sport style logo using the Flo Sports brand colors. The logo was created with the end goal in mind of using it throughout all assets of the event. I provided a detailed logo sheet for the internal creative team to reference as they began their asset creating. This flexible system I created allowed them to make slight variations where necessary and gave them plenty freedom to pick and choose what fit for each instance.