The fun folks at Flo Sports reached out to re create their brand visualization for a grappling event. The project consisted of creating a variety of use cases for the new brand identity and would serve them for a year of events around the nation.
Sketching is an important part to the development process. This initial exploration phase allows me to show the client what I’m initially thinking might work well with their goals. In this phase, I allow myself to explore multiple avenues of design. Hand sketching allows me to focus on the desired outcome rather than the tools I have at my disposal.