Flo Sports is the leading streaming service network for all sports programming. Part of their business is hosting large competitions for local athletes in the state of Texas. With a strong following in the grappling culture, they needed a brand update to their most popular jui jitsu competition known as "Who's Number One". The marketing team requested something that is modern and memorable and could live in a variety of uses throughout the event.
A solid sport style logo using the Flo Sports brand colors. The logo was created with the end goal in mind of using it throughout all assets of the event. I provided a detailed logo sheet for the internal creative team to reference as they began their asset creating. This flexible system I created allowed them to make slight variations where necessary and gave them plenty freedom to pick and choose what fit for each instance.
Sketching is an important part to my development process. This initial exploration phase allows me to show the client what I’m initially thinking might work well with their goals. In this phase, I allow myself to explore multiple avenues of design. Hand sketching allows me to focus on the desired outcome rather than the tools I have at my disposal.